What is Video Marketing?
Video marketing is not complex but the definition could be different based on the purpose. Using video to promote or market any product, brand or service could be a simple definition to Video marketing.
A strong marketing campaign includes video into a mix of flavours. Videos from live events, how-to videos, explainer videos, corporate training videos, viral entertainment videos are some of which make up the list.
The Benefits of Video Marketing
Video Marketing is the Gold to Success
It can increase your search engine ranking, click rate and conversions. But the target audience should be reached. Youtube is the second biggest internet searcher after Google. It is a platform which has many users from around the world creating valuable content. A good properly tagged video can work like wonders for SEO.
Video Boosts Conversion Rates
Consumers online tend to buy new products after watching a video demonstration of any particular product. A simple banner of the image has no great impact compared to video formats been displayed online. Any videos showing good consumer-oriented info graphs tend to show more conversion rates.
Easily Accessible
There are many types of platforms for video marketing. Video board, Television, Youtube and street marketing are some of the famous platforms which are been used by many marketers. The possibilities are endless and with the smartphone, consumers can access online video anytime and anywhere. There is no need to wait for the best resource. With video, you can reach a huge audience around the world and in a cost-effective way.
Video is effective
Retention rates for information which is been seen and heard are very high to about 80%. The number of the drops is about 20% for information which is seen and about 10% for any information that is heard. Combination of visual and audio is very powerful.
Video can be Emotional
Video allows making a direct impact on the emotional centre of any person’s brain with help of music. Video can help in attaching a face to a concept. A connection through video is more influential than reading any facts in the form of text.
How to develop any Video Marketing Campaign
Developing any video marketing campaign is often made successful by conduction any type of market research, competitive analysis and gathering market insights.
Once all the information is been collected it can be shaped into a good strategy.
After creating a good strategy and developing any message which needs to be sent out, make sure to have every piece of information in place.
A well-made video is always good and creates a good impact on the masses. The method will rise to the top of the huge amounts of video available online.
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Before filming any video, the first step is to determine the type of videos you want to create. Listed down are few types of videos which are been used in Video Marketing:
Brand Videos
Brand videos are part of the large advertising campaign, showcasing the company high vision, a mission of products and services. The main goal of brand videos is to build awareness around any company and to attract a target audience.
Demo Videos
Demo videos showcase the product works. In simple language, the way products work is been showcased taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
Interviews
Catching interviews with inside specialists or thought pioneers in your industry is an extraordinary method to manufacture trust an expert with your intended interest group. Discover the influencers in your industry whether they share your perspective or not get these dialogues before your group of audience.
Educational or How-To Videos
Instructional recordings can be utilized to show your group of onlookers something new or manufacture the essential information they’ll have to more readily comprehend your business and arrangements.
These recordings can likewise be utilized by your deals and administration groups as they work with clients.
Explainer Videos
This kind of video is utilized to enable your group of onlookers to all the more likely comprehend why they require your item or administration. Numerous explainer recordings centre around an anecdotal adventure of the organization’s centre purchaser persona who is battling with an issue. This individual conquers the issue by embracing or purchasing the business’ answer.
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