Mobile Marketing is the art of marketing your business which will appeal user to respond to your efforts. It is the most personal channel as it leads you directly to potential and existing customer. Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications. The different techniques that are used for mobile marketing are as follows
SMS Marketing
SMS (Short message Services) Marketing is using SMS for the business Purposes. It was introduced in early 2000 in Europe and parts of Asia .SMS are readwithin4 minutes which makes it highly important as it connects you directly to prospect. The open rate is SMS is most likely the highest one among these all .
MMS Marketing
Marketing containing Images, videos, audios and text are getting popular with the increase in use o smartphones all over the world. People enjoy connecting through MMS as various SOCIAL MEDIA APPS provide the facility to connect to the market in most covinient ways .
Push Notification
Apple introduce Push Notification which enabled marketers to deliver the information from software without any request from the user . It is later develop for Android by Google which enhanced its capacity to reach out maximum audience . Open rate for Android is 3.48% which is twice of apple hat is 1.77%
App based Marketing
The increase in number of smartphones which are developed in very fast day by day has provided users the variety of application for distinguished users This marketing is very easyas your target audiences segment themselves with their choices and it becomes almost best way to hit the target audiences
In game Mobile Marketing
Gaming connects user to the content very strongly, marketing through using brands as instrument in games provide an opportunity to build connection to the product which develops the chances of creating effecting interactions. This marketing attracts the pool of casual games too. Brands used can create home easily in the mind of consumer which helps in building trust and curiosity of the product.
QR Codes
QR Codes are rapidly developing in the market as it provides authencity to the customer about standard of product and services and improves reliability of the consumer
The concept rely on that ability of phones to respond to QR Codes which makes it quite inconvenient for new users.
Proximity Marketing
Proximity Marketing is used for Promoting or engaging the customers within specified geographical areas . Proximity marketing Provides services within the range which can create pool of customer for a very short period but the chances of attracting consumers are high.
Location Based Services
Location based services are offered by marketer by using the information about your current location and matching it with your interest. This makes its viable for customer to reach out easily in less time and marketer to use the strength of signals.
1.Store locaters
- Proximity Services
- Travel information
- Roadside Assistance
Ringless Voicemail
The advancements have developed technologies which has allowed to leave a voice message on mobile phone without ringing. This helps in generating marketing as the messages are recorded once and delivered throughout. By optimizing technology marketer can explore the process and add more traffic for the products and services.
User Controlled Media
Mobile is a very personal device it has many advantages but similarly has some has some drawbacks like marketers can observe some barriers due to users preferences . You have to be conscious about what you are pitching the customers once the user allows it’s easy to share the content.
Optimize for Micro Moments
It is one of the most intresting technique that is used now a days , as it is observed people using mobile device for quick results , advices, help or information . They are not looking for details instead they choose for immediate answers for instant actions. Google has listed some of these moments which will help users to get what they look for such as
- I want to go moments
- I want to do moments
- I want to buy moments
- I want to know moments
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Thanks for sharing this article, really informative. You can also find some really informative mobile marketing blogs