Pay-per-click marketing can be a good and powerful tool used in the promotional field.
If your goals are to grow your online visibility, drive traffic, generate leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things.
But before you can reap these benefits, you need to have a full understanding of how pay-per-click marketing works and how to best optimize your ads to fully utilize your budget and attract your ideal audience.
The rest of this post will help you grow your knowledge about pay-per-click marketing so you can set up high-performing PPC campaigns.
What is Pay-Per-Click Advertising?
Pay-per-click advertising, also known as PPC or search engine marketing (SEM), is a tactic where a brand places an ad online and pays each time a user clicks on it. There is no cost to place the ad. The cost is only incurred when users engage with the ad.
PPC marketing can be divided into two parts:
• Search advertising: Ads that appear as search results on search engine results pages (SERPs)
• Display advertising: Ads that appear as graphics, videos, or paid posts typically found on social media feeds and other third-party websites
This post will mostly talk about search advertising PPC campaigns.
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The Most Popular PPC Platforms
While there are multiple platforms for pay-per-click marketing, most marketers use Google Ads for their PPC search ad campaigns.
Google Ads, formerly Google AdWords, is the most popular PPC search advertising provider.
Google search is been widely used for search for an ideal place for placing paid search ads. These ad results show up on SERPs and include an “Ad” designation that shows they are paid, not organic, listings.
Other famous pay-per-click marketing providers include search engines and media sites like:
• Bing Ads
• Facebook Ads
• Twitter Ads
• Promoted Pinterest Pins
• LinkedIn Ads
• Quora Ads
How Does Pay-Per-Click Work?
As its name implies, PPC is an advertising method where a brand sets up an ad and pays each time a user clicks on that ad. A simple explanation of this process looks like this:
1. Through keyword discovery, a brand identifies relevant, popular terms that its audience regularly searches for.
2. A brand creates a search result ad that will be visible to users when they search for the target keywords.
3. A user searches for one of the keywords sees the ad on a SERP and clicks on it.
4. The brand is charged for the user clicking on the ad.
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Osumare-Best Digital Marketing Company
Marketing today is experiencing a change in perspective – from customarily being a ‘pay to play’ demonstrate where huge organizations could escape without really captivating their customers.
The genuine democratization of substance and suppositions began by the web has been quick sent by the unstable development of social media. Osumare is the Best PPC Company in Pune.
Pay-per-click Company in Pune
We generally take mind all our work ought to be industry particular and must be in course where we can pull in more focused on a group of onlookers of a particular industry.
We have a group of over digital specialists in controls, for example, Website Planning and Creation, Search Engine Optimization, Social Media Marketing, Email and Mobile Marketing, PPC Ads, E-commerce Marketing, Content Writing, and Google Analytics.
We offer digital marketing answers for clients from every domain on the web which is result oriented.
At Osumare, we generally guarantee that our customers ought to dependably get more movement and changes, which makes us the best Online Marketing Company in India.
