Technical SEO of Website
Technical SEO refers to any SEO work done on a website excluding the content and link building. Technical SEO helps in giving a strong foundation to your website and content on it. It is mainly focused on how the search engine will crawl your website and all the information on it. In a layman language, it includes everything that a search engine needs to crawl a website.
Technical SEO refers to some of the technical aspects which needs to be taken care of while optimizing your website to make it rank for any particular search given as input by your customers or users. These requirements keep on changing and become complex every single day. Technical SEO helps in bringing your website high in search engine results making it shine.
We have listed down some of the important elements which should be considered for Technical SEO
Website Speed
The page load speed is one of the top ten SEO ranking factors the importance of the content getting loaded on the website makes a huge difference. Keeping the theme template simple and balancing the right amount of necessary elements on the page. Any plugin, widgets and different codes have been added to the website affects the speed of the website. Every code needs to be well optimized. Making all the images sharp with the right amount of size without making it difficult for the website to load fast. Multiple redirects can also influence the page load speed.
Site Architecture
Site Architecture is an important element of technical SEO. A clear consistent URL structure, robot.txt, and a sitemap play a major role. Using HTTPS over HTTP makes a huge difference and affects your website rank. The URL structure of any website should be user-friendly and easy to understand. The URL structure also has an effect on ranking factor.
Internal Links
Internal links play an important role in making your older post or article visible and are related to the new ones. Categorizing the website content and a proper linking within the category ensures that users dig into different parts of your website. The good structured website helps in making the old post visible to your new users.
Duplicate Content
Duplicate Content on any website makes it a cause of concern. It is one of the most serious issues and can cause a lot of problem to the website and also affect its ranking. Keeping the content original and staying away from the Google effect of being punished makes the website rank good.
Mobile Friendliness
A lot of users today come online using the Mobile device. It is one of the most important elements in technical SEO. If your content does not load fast on a mobile device you’re losing a lot of audiences. Making the website mobile friendly helps in getting more users to the website and more engagement.
Here are some of the top Technical SEO points which need to be considered if you wish to get a website ranked. We at Osumare believe in teamwork and considering every aspect of a website we try to get it ranked. Osumare is one of the top SEO companies in Pune with clients all over India.
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