Digital World is becoming dominant because of digital assistants like Microsoft Cortana, Apple’s Siri and Google Now. The voice search empowered and developing more keenly with every interaction. According to the ComScore, 50% of all searches will be voice searches by 2020.
What is Voice Search?
Voice search is the latest technology that allows people to search through voice command.
Hence it helps the user to ask any questions and it will provide you with the relevant answers through the voice command.
Attention to detail, it includes the open-domain keyword as well on any searched information on the internet. For example, Cortana, Siri, Amazon Echo are the voice-based system which is very captivating so that people can be fascinated easily; such methods called open-domain question answering systems.
However, it often involves sessions of interaction that allows the system for elucidation. To make it more understandable, there is a dialogue system where the query asked and it will automatically search for the answer.
It is the searching method which allows the users to search the web using voice command. It is more beneficial than typing.
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Important Trends in Voice Search:
Voice search is the most demanding search patterns and also take over the traditional search type when people tend to search through typing.
It will challenge the marketing pattern however on the other corner it is necessity to stay in the market.
Local Search:
It is very important to analyse the customer demand to enhance the response.
Almost 70 per cent of the consumer’s research-based on the services offered and online reviews.
In last year there was an increase of 58 per cent of the consumer have found a local business through this advanced technology.
If we consider the example of Google searches for “near me” had tremendously increased over the last year.
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Voice Search Mobility:
This trend is increasing at a high pace with the advancements in voice recognition technology.
Google has a 95% accuracy rate when the spoken correctly in the language of English. This feature on smartphones device is available in over 60 languages.
Voice Search Optimization:
Voice Search needs to optimize the searches for Siri, Alexa, Cortana and Google.
These virtual assistant is growing day by day so is the competition. It is very critical to use natural language to get direct answers to a specific question.
Therefore, the schema markup and rich snippets keep queries and responses in the context that is better comprehensible by search engines.
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AI and Machine Learning:
The dominance level and increasing demand for machine learning and AI devices will force the changes to search algorithms and process learning.
There is a need in the advancement of machine learning and Artificial Intelligence which make a substantial impact on the procedure of how to interact with the smart devices.
The more exciting part is that when Rankbrain encounters the word for the first time, then it prepares a hypothesis to the search word and give the answer.
Therefore, this ability to think like similar in a way as a human brain makes AI devices such as Rankbrain more effective.
The data of voice search in the year 2019 will unfold the bright future of this technology.
It will be a milestone for searching for technology. However, it takes some time for the settling up with the new update but prepares for the growth.