Promotion on Instagram

To promote any social media channel advertisement is essential. Advertisement can be done through either organically or paid. In this article we will discuss more about how to promote instagram by organically.

Following are the few ways to promote Instagram organically

Research your target audience thoroughly

Get an overview of the demographic information of your follower-base, including age, gender and location.  Keep an eye on competitors with a similar target audience- do they post captions? And if yes, what do they say there & what kind of business strategy they adopt to grow business?

Liking, commenting and posting on accounts similar to your own

If you want to make your instagram page viral then you can adopt this technique. But it will not help you in to achieve long term organisational goal. Make sure that these things you are doing manually and also make an effort to be genuine, interesting and never spammy.You don’t need to write an essay, but referring to the actual post and giving an opinion or asking a question is a good place to start. Setting aside between half an hour to an hour per day to focus on engaging on Instagram will have a big impact on your growth over time

You can use variety of hashtags

With the use of hashtags, you will able to increase company performance standard. It is a great discoverability tool, but there’s no need to use the full 30 hashtag allowance that Instagram provides. Rather than using 30 different hashtags on every post (which is pretty time consuming anyways) and running the risk of one of those hashtags being blacklisted, use fewer but better-researched hashtags that clearly reflect your content. Between 7 – 10 hashtags will definitely be enough. And remember, your content should deliver what your hashtags promise.

To promote your instagram in other social media channels

To promote your Instagram account organically on your other owned channels. Think specifically about other visual channels such as Tumblr, or those with the potential to reach a large audience, such as Facebook.You can create a post to announce a competition you’re running solely on Instagram, to bring your Facebook audience over to your Instagram account. You can advertise your product/service through different social media channels like Facebook, Pinterest, LinkedIn and more.

Use tagging and geolocation feature

Tagging and geolocation feature helps to increase business sales into the market. It is a best way to increase performance of your business.If you’re working in collaboration with another brand or reposting content from someone else (make sure you get permission first!), be sure to tag them in your caption and on the photo itself.
Hopefully they’ll repay the favor in future  And this works both ways – if anyone wants to share your content, send them a friendly reminder that they should tag you and give you full credit in the post.

Use new stories features to keep your content fresh

You can use new stories feature to keep your content fresh. If it fits with your brand, there are also plenty of fun features to experiment with such as face masks, filters, stickers and the new superzoom feature with sound. Play around with Boomerangs or updated feature to ask your audience’s opinion on something! There’s so much potential with Instagram to engage your followers and to attract new followers to your account.

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