Location: Remote (Work from Home)
Department: Digital Marketing
Reports To: Head of Marketing
Employment Type: Part-Time (Flexible Hours)
About the Company:
We are a fast-growing digital-first company dedicated to delivering high-impact marketing solutions for brands across various industries. Our team values creativity, data-driven strategies, and a passion for performance. As we expand our digital presence, we are looking for an experienced Meta Ads Specialist to join us part-time and help scale our campaigns on Facebook, Instagram, and the Meta ecosystem.
Job Summary:
We are seeking a Senior Meta Ads Specialist with 10+ years of hands-on experience in planning, launching, and optimizing Meta (Facebook & Instagram) ad campaigns. This role requires strategic thinking, expert-level platform knowledge, and a results-driven mindset. The ideal candidate will be responsible for managing and scaling paid social campaigns, analyzing performance data, and driving ROI in a remote, part-time setting.
Key Responsibilities:
- Develop and execute high-converting Meta Ads strategies for lead generation, e-commerce sales, and brand awareness.
- Create, manage, and optimize Facebook and Instagram ad campaigns (both prospecting and retargeting).
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Analyze campaign performance regularly and deliver actionable insights.
- Collaborate with the design and content team to ensure ad creatives align with performance goals.
- Manage ad budgets efficiently, ensuring cost-effective delivery.
- Stay updated with the latest Meta Ads trends, tools, algorithm changes, and best practices.
- Provide clear and concise performance reports and recommendations for improvement.
Required Qualifications:
- Minimum 10 years of experience specifically in Meta Ads (Facebook/Instagram).
- Proven success managing 6- to 7-figure monthly ad budgets.
- Strong understanding of Meta Business Suite, Events Manager, Pixel setup, and Custom Conversions.
- Deep knowledge of lookalike audiences, funnel building, and retargeting strategies.
- Familiarity with Google Analytics, UTM tracking, and performance attribution models.
- Experience across diverse industries (e-commerce, SaaS, D2C, B2B) is a plus.
Preferred Qualifications (Nice to Have):
- Meta Blueprint Certification
- Experience with landing page A/B testing tools (e.g., Unbounce, Instapage)
- Understanding of Google Ads, LinkedIn Ads, or omnichannel strategies
Key Skills:
- Strategic campaign planning
- ROAS and CPL optimization
- Data analysis and reporting
- Funnel mapping and audience segmentation
Salary & Benefits:
- Competitive part-time pay (hourly or monthly retainer based on experience)
- Performance-based incentives
- Flexible working hours
- Remote work environment
- Opportunity to lead paid campaigns for global brands
Working Hours & Schedule:
- Part-Time: 12–14 hours/week (flexible schedule)
Fully Remote (Work from Home)