Experience Required: Minimum 7-10 Years in Performance Marketing & Google Ads
About Us:
Osumare Marketing Solutions is a leading digital marketing agency dedicated to delivering innovative and performance-driven marketing strategies. We specialize in helping brands achieve their business goals through tailored digital campaigns and a data-centric approach.
Job Summary:
We are seeking a highly experienced and strategic Performance Marketing Specialist to join our team on a part-time basis. The ideal candidate will have a decade of expertise in performance marketing with an advanced understanding of Google Ads, campaign management, A/B testing, and driving ROI.
Key Responsibilities:
Strategize, create, and optimize high-performing Google Ads campaigns (Search, Display, Video, Shopping, etc.)
Drive lead generation, customer acquisition, and conversions while maintaining cost-efficiency (CPA, ROAS, etc.)
Conduct in-depth keyword research, audience targeting, and competitor analysis
Monitor, analyze, and report on campaign performance using Google Analytics, Data Studio, and other tools
Run A/B tests and continuously optimize creatives, ad copy, and landing pages
Collaborate with cross-functional teams (SEO, design, content) to align marketing goals
Stay updated with industry trends, algorithm changes, and Google Ads best practices
Requirements:
Minimum 8-10 years of hands-on experience in performance marketing and managing Google Ads campaigns
Proven track record of scaling campaigns and delivering measurable results
In-depth understanding of digital marketing metrics, bidding strategies, and conversion tracking
Google Ads Certification (preferred)
Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and Excel
Excellent communication and time management skills