YouTube Promoting
YouTube is a video sharing web-site where users share video clips can upload and view videos. Unregistered users can watch most videos on the site by visiting http://youtube.com, while registered users are permitted to upload an unlimited number of videos.
Best Formats for Uploading
- YouTube can accept almost any video format for upload, but for most users these are following settings give the best results.
- Video Format: H.264, MPEG-2 or MPEG-4
- Frames per second: 30
- Maximum length: 10 minutes
- Aspect Ratio: 4:3, 16:9
- Resolution: 640×360 (16:9) or 480×360 (4:3) recommended
- Audio Format: MP3 or AAC preferred
- Maximum file size: 1 GB
There are mainly two ways to promote your product on YouTube
Organic Way
For organic results on YouTube we have to do YouTube SEO. For doing YouTube SEO here are some SEO factors given below.
- Title of your Videos
- Tag to describe your video
- Popularity/ Views
- Inbound Links
- Rating and comment
- Naming Video file with the Keyword
- Create and use playlists
- Suggested Search results
- Video Description
- Going Viral!
Let’s discuss this factors in brief.
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Title of your videos:
The title of your video is the most important feature for search engine optimization.Add the keyword to your title.Just keep in mind that your video title should be fewer than 66 Character
E.g.
If your video is about “Losing weight in 30 days” then title should be like “Weight loss in 30 days” or similar.
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Description
Whatever you insert in the description- first use your keyword and then the URL of your video.You can also mention the keyword again without fearing a degradation of Google.Keyword research can be performed through Wordtracker, Google Adwords, keywordspy etc.Description can be longer (2-3 sentences or more is fine), and it should also contain keywords and variations of keywords.
3.Tags
For SEO, you should have at least 5-7 relevant keywords as tags for video. Using tags will associate your video with other similarly tagged videos, which will allow your video to be shown as a “related video.”This will help you generate additional views from people who were originally watching other videos.
4.Popularity/ Views
The popularity of your video (the total number of views and the number of views in the past 24-48 hours) is an important factor in how well your video will rank in search results.YouTube prefers to show those popular videos because they are almost always better quality videos.This is why it’s so important for you to get as many eyes on your video as possible in a short period of time. To do so, share links to your newly published YouTube video in social media, embed the video on your blog, and promote it in other channels like email to generate views in boost your video’s popularity
5.Inbound Links
Inbound links (links from other websites to your website or video) are important in traditional SEO. Getting more websites to link to and embed your video will help it rank better in search results.
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Rating and comments
Higher ratings and more comments are also indications of higher quality and more interesting videos, so it’s helpful to generate as many ‘thumbs up’ ratings and comments as you can for SEO purposes.Encourage your fans to check out your video via your blog and social media sites like Twitter, Facebook, Google+, or LinkedIn.
7.Video file with Keywords
If you are uploading a video about the ‘Friends Episode 4’ then the file name of the video should be something like “Friends-Episode4.avi” orsomething similar. MOV0234.AVI is not going to bemeaningful. The viewer of the video does not look at this but YouTube gives a relevancy credit to the file name because if your file name is named with your keyword then there is a better chance that your video is about what it says.
8.Create and use Playlists
YouTube has a new feature called Playlists that allows users to group videos spread across YouTube into collection or single list.If your video is added to a Playlist, it can help you to increase the SEO power of your video.
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Suggested Result
When you search on YouTube in the search bar start typing your targeted keyword. You will see a drop down list of suggested searches that pop up below.
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Going Viral
How to increase Subscribers
- Produce highly engage content
- Increase uploading frequency
- Personalize video thumbnails
- Make use of “call to Action” annotations.
- Limit the video under 5 minutes.
- Use A YouTube Intro and Outro.
- Collaborating with fellow YouTubers.
- Interact with loyal fan based.
- Consider giveaways and video challenges.
Paid Ways
Video Ads:
1.TrueView (In-Stream or Discovery/In Display):
In-Stream ads are skippable with “Skip Ad” buttons appear after 5 seconds. You can skip after 5 sec.
2.Pre-Roll:
In this ads are non skippable. This type of ads lasts for 15 or 20-second.
3.Bumpers:
Bumpers are 6 seconds long. They are non- skippable like Pre-Roll ads but are pay per view like TrueView ads.
4.Sponsored cards:
Sponsored cards display content that may be relevant to your video, such as products featured in the video.
5.Overlay Ads:
This type of ads generally appears on the lower 20% portion of your video when you are watching video.With specification of 468×60 or 728×90 image ads or text.
Visit us: Osumare – YouTube Promotion Services