Google Plus

Google+ is owned by Google and have active users above111 million active users. Google + replace Google Buzz in 2011 . The promotion strategies used by Google+ are as follows :

     1.Google Plus Community

Google plus community helps to form and nurture with organized set of people who can converse and communicate on  topics , issues and discuss trends. A community is group of like-minded people which make it easier to reach target market and approach potential customers who might show interest in similar brands and services . These community can bepassionate followers and fans like Bollywood celebs and Cricket clubs

2. Segmented connection through Circles

Circle is a core feature of Google + . It enables to create groups across various products or services and according to the interest such as work , friends, communities and so on . It is used to stay connected consistently for sharing and updating information to large numberof people that can never be done with Gmail.

3. Collection of Content

Collecting categorized content always gives an edge over other , it is one of the unique feature of Google+ which  enable to keep records of collected information or update posts . This freedom of collecting information helps to contribute in business related products or campaigns . The content is not restricted to you it can be shared and re shared. The Google plus collection feature is most worthy to invest time and efforts into .

    4.Sharing Content

Sharing content from your profile make you add value to it which helps in building interest of others that helps to spread your message to number of people. It contributes in building strong network of people which can be used to extend the reach of your business page post.

5. Use Hashtags

People search content by words , phrases and hashtags provides link to such content . These helps in driving the surfer to our content easily.  Hashtags are commonly used nowadays which helps in generation of target markets and creating links for target audience

6. Follow memes and Trending topics

Consistent participation in a weekly meme can give your content a long life as people continue to look for hashtags,  trending topics including hashtags gives your page attention from the people interested I your content

7. Ask for follows

It is tricky to ask people to follow but on other hand it is important to grow followers in number. The key to success is strong call to action (CTA). When you post, share or +1 content including CTA that encourages users to know what you do and what you want the to do to enjoy the benefit.

     8 .Attend Google+ Events

Google+ Events works as a platform to find a Google industry that’s relevant to their industry, niche, product and audience .These events gives all kinds of insight with lively and enlightening discussions . It helps to know lot of people and relate to them using circles may help later.

9. Use Google Adwords

Google Adwords helps to promote your content across 2 million sites that are part of google. This makes your content more visible. Google helps to promote it on right time to the right people.

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