2018 is a year full of hope and of course its a great time to scrutinize about what SEO has in store for us in this year. With the advent of internet and the penetration of mobile phones even in the most remotest place of the world, promoting your business digitally has also become as important as traditional marketing (traditional marketing is the one which includes guerrilla marketing, direct marketing, word of mouth publicity, billboards etc). So SEO is also becoming very important as businesses are aware about the traffic that they could get from digital marketing if they promote their business properly online. This blog is meant to tell you about all the current happenings in the world of digital marketing, so that you promote your business properly online and get maximum number of customer digitally as well. In order to sustain in the current technologically advanced world, the more you promote your business by using various SEO tools, the more competitive you will stay.

Following are the some interesting Page ranking trends which are doing the rounds currently:

Most of the websites on the 1st  page of Google are often HTTPS

Hyper Text Transfer Protocol Security (HTTPS) in a layman’s term means that your website is being viewed on a safe connection. The ‘S’ in the end of HTTPS stand for Secure. If one wants to add an S at the end of HTTP on their web address, they will have to acquire an SSL (Secure Sockets Layer) certificate. By this when a visitor visits the site his data will be encrypted and secure. According to Search Engine Results Pages (SERP), getting an HTTPS is a pretty big deal. According to a survey carried in June 2017, nearly 55% of sites on the first page of Google were secure. It is also predicted that by the end of 2018, this number is going to go up to 66%. The Chrome and the Mozilla browsers have also started placing warnings on the website that they are not HTTPS. So when a user sees that warning they may not want to go on that page if they feel that the connection over there is not secure.

What an HTTPS can do for you?

If your website has an SSL certificate, then your website has a better chance of ranking higher on Google than HTTP sites. The people who also visit your pages can visit your page without any fear, which will improve their experience and the amount of time spent on your site. This will also lead to a better SEO for your website, which could be done by adding an “S”.

Many SERP features are being displayed

A (Search Engine Results Page) SERP feature is nothing but the results page that includes more than the SEO title (which is the top blue line), URL (which is the green line in the middle) and description (which is the black text that is underneath the blue and green lines). The number of rich snippets has not doubled but tripled in the last two years and is already 87% of (Search Engine Result Pages) SERPs. Such kinds of results generally get more clicks than regular organic results, because it catches your eye balls.

What it means for you and your business?

Getting a featured snippet is easier than ranking organically on the first position of Google. Featured snippets are extracted from any result on the first page, and are usually one of the top 5 results of Google. Google decides whether or not to show a snippet based on the type of query that is there and how the content is structured.

More and more people are using voice search these days

Many a times people just ask their phone a query and it is becoming more and more common these days, this is what most of the cool people are doing these days. A search which is Voice activated is increasing rapidly, all thanks to voice recognition software like Siri and all used in mobile devices and Alexa which are used in home speakers. According to a recent survey, nearly 55% of teens and 40% of adults are using voice searches on a daily basis, and it has been predicted that by 2020(which is just two years away) half of searches will be voice activated. The rising popularity of this trend cannot be controlled. . If you have expert digital marketing professionals then you could give your digital marketing needs to them, but if not then you must give all your digital marketing needs to a good and renowned agency like Osumare Marketing Solutions. Osumare provides a wide array of services such as SEO, SEM, Content marketing, PPC etc. With variety of clients under its belt, Osumare has become one of the best digital marketing agencies in Pune.

Visit us at: Osumare Marketing Solutions