B2B Digital Marketing trends

The year 2018 has brought along with it many hopes and aspirations for us and it’s the best time for businesses to sharpen its pencil and begin to refine the digital marketing strategies for the whole year. Marketing, a domain where a cookie-cutter messaging and push marketing tactics are more likely to get lost in the corporate world, so many digital opportunities provide a myriad of new ways to protect new connections with your prospects. This year has brought many digital marketing trends that we could look forward to. These things are more likely to expand not just in 2018 but also years to come, most importantly for B2B marketers.

The Ever Rising Paid Social Dollar

This digital marketing trend has skyrocketed in the previous years and is definitely going to rise in the year 2018 as well. Just a few years ago, social ad spending was estimated at a whopping $23.68 Billion worldwide. That’s not it, in the past year alone, that spend has nearly doubled its value with reportedly $41 Billion generated in social network ad revenue throughout the globe. Social networks mostly rely on algorithms for the filtering of their day-to-day content. A properly catered & targeted paid strategy has become one of the most essential aspect for social media marketing success.

LinkedIn which was once just a hub for hungry recruiters and job applicants, has transformed itself into quite the social advertising Goliath for B2B marketers. In the current year 2018, we could expect to see an extensive use of social lead generation forms as this feature was most recently integrated into LinkedIn’s popular InMail advertising platform.

Video content

In the past year if you have used internet alot, then you must have most certainly come across video content of brands. Videos are this generation’s easy-to-digest, attention grabbing rich media. From resource downloads, to landing page content, to social media advertising, the videos are now the king in each and every aspect.  In fact, little do people know that by using video content on one’s landing pages, they can increase the site’s conversions by a staggering 82%.

One can Expect this to continue in a big way in 2018 as well. Connecting with your potential customers and showcasing your knowledge can now become more easier than before.

Video content on Facebook, Twitter and Instagram has already been given importance for both social ads and day-to-day content. However, by prioritizing on rich content we are more likely to see a steep increase in quality regulations. Recent months have seen Facebook prioritizing video content in it’s newsfeed algorithm also, and by this the lower quality content pages are seeking to nail the game. One of the most common ways is by converting static images into video files for increased distribution.

Facebook Live, Twitter, Twitch, and YouTube all provide opportunities to broadcast any happening or conversation you chose and turn it into a valuable piece of content marketing, but one would need a dedicated digital marketing team to do this for their business. Osumare Marketing Solutions is one such Digital marketing agency in the Historical city of Pune which provides one of the best digital marketing services in Pune. With good clientele and a passionate team, Osumare Marketing Solutions, in a very short time has become one of the best digital marketing companies in Pune. All the digital marketing needs of your company would be taken good care of at Osumare.

Visit us: Osumare Marketing Solutions